The Best Watches for Life During Summer 2025

Every year, the anticipation of summer grows parallel to the rise in temperature. Days get longer, hotter, and more action-packed with outdoor activities, and the lust for some refreshing coolness increases exponentially. And like every year, watch brands tap into this fun-in-the-sun season with a range of colourful watches to match the beachy vibes of summer. So with that in mind, here are some of this year’s best watches fit for a sun-kissed summer season, and to change things up, it’s not only dive watches!

Seiko 5 Sports SKX series srpl87 & srpl89

The Seiko 5 Sports SKX series is perhaps the perfect beach-cruiser when it comes to wristwatches. The iconic design, with the crown at 4 o’clock, is still a winner in today’s world, especially considering its affordability. New for this year are the SRPL87 and SRPL89, with striking yellow and orange dials (there’s also classical blue or black available). The dials look fresh and vibrant, with large luminous markers and hands and a day-date indication. Visible through the back is Seiko’s 4R36 automatic, with a power reserve of 41 hours. Strapped to a black rubber strap with a pin buckle, they retail for a very sensible EUR 400.

For more information, please visit SeikoWatches.com.

Quick Facts – 42.5mm x 13.9mm – stainless steel case, brushed & polished – unidirectional rotating bezel with glass insert – Hardlex crystal, see-through caseback – 100m water-resistant – yellow or orange dial – luminous markers & hands – day-date indication – calibre 4R36, automatic – 21,600vph – 41h power reserve – black silicone strap with pin buckle – SRPL87 (yellow dial) – SRPL89 (orange dial) – available June 2025 – EUR 400

Hublot big bang unico summer 2025

There’s no surprise that the latest Big Bang Unico by Hublot made this list, given its “Summer 2025” name. The combination of orange, light blue and dark blue ceramic, strapped to a light blue and white rubber strap (dark blue & orange also supplied with the watch), is surprising to say the least. Yet, it will look perfect on the boulevard of a Mediterranean beach town, or a Greek island of some sort. Powered by the openworked in-house HUB1280 Unico flyback column wheel chronograph movement, you can time your sun-hours to avoid getting burnt. It is limited to 100 pieces and comes with a price tag of EUR 32,600.

For more information, please visit Hublot.com.

Quick Facts – 42mm x 14.5mm – multi-colour ceramic case – sky-blue ceramic bezel – sapphire crystal front & back – titanium crown & pushers – 100m water-resistant – openworked dial with dark blue finish – luminous markers & hands – HUB1280 Unico, in-house – automatic flyback chronograph with column wheel – 28,800vph – 72h power reserve – hours, minutes, small seconds, flyback chrono, date – three rubber straps with titanium deployant clasp – 100 pieces – EUR 32,600

Bulgari aluminium chronograph white

The lightweight Bulgari Aluminium has long been associated with life on or around the beach, especially when clad in white rubber, like the most recent Aluminium Chronograph. It was preceded by the Automatic last year, now the chronograph, so maybe next year the GMT? The dial, bezel and segmented rubber strap are white, almost matching the light tone of the aluminium elements. Polished hands and markers tell time, with just a hint of red on the chronograph seconds hand. Power comes from the calibre BVL 381 (Sellita SW300 with Dubois-Depraz module), it’s limited to 400 pieces and retails for EUR 5,300.

For more information, please visit Bulgari.com.

Quick Facts – 41mm x 11.1mm – matte sandblasted aluminium case – white rubber bezel – titanium crown, pushers & caseback – sapphire crystal – 100m water-resistant – matte white dial – polished markers & hands with SLN – snailed sub-dials – red-tipped chronograph seconds hand – date window – calibre BVL 381 (Sellita SW300, Dubois-Depraz module) – 28,800vph – 42h power reserve – segmented white rubber strap with aluminium pin buckle – limited to 400 pieces – EUR 5,300

rado Anatom

Rado gives its sleek and stylish Anatom a fruity punch, when it introduced three new models to the collection. The dial is given a gradient effect, from deep black on the outer perimeter to striking red, yellow or green in the centre. The dials are finished with Rado’s signature rotating anchor, applied markers & hands with Super-LumiNova, and a date window at the bottom. The case is a combination of stainless steel and high-tech ceramic, and inside beats the calibre R766, which is an evolution of the ETA 2892. Fitted to a dial-matching FKM rubber strap with a folding clasp, the trio retails for EUR 3,750 each.

For more information, please visit Rado.com.

Quick Facts – 32.5mm x 46.3mm x 11.3mm – stainless steel & high-tech ceramic case – sapphire crystal front & back – black high-tech ceramic crown – 50m water-resistant – gradient black to red, yellow or green dial – applied markers & hands with SLN – date window – Rado calibre R766 (ETA 2892 evolution) – automatic – 28,800vph – 72h power reserve – integrated red, yellow or green FKM rubber strap with triple folding clasp – EUR 3,750

Longines Legend Diver 39mm White

The Legend Diver by Longines is, well, a legendary watch. The original one was a sizeable 42mm in diameter, which might be a bit too daunting for some. So, to cater to the desire for something smaller, Longines introduced the Legend Diver 39mm in 2018. This is now dressed in crisp white, with black markers, numerals and hands on the inner rotating bezel and the main dial. The signature dual-crown set-up is of course there, as is the solid caseback with a harpoon-wielding diver. It comes on the familiar 7-row beads-of-rice bracelet with a folding clasp with a micro-adjustment system, and retails for EUR 3,750.

For more information, please visit Longines.com.

Quick Facts – 39mm x 12.7mm – stainless steel case, brushed & polished – screw-down crown – secondary crown for internal rotating bezel – sapphire crystal – solid caseback – 300m water-resistant – matte white dial – black numerals, markers & hands with SLN – sloped rotating inner bezel – calibre L888.6, automatic – 25,200vph – 72h power reserve – stainless steel beads-of-rice bracelet with folding clasp – permanent collection – EUR 3,750.